Providing the Ultimate Digital Shopping Experience
The world is noticeably drifting towards digital shopping and getting highly competitive due to the innovation applied to customer-centric processes, responsive applications, and flexible operations in every realm of the retail infrastructure. Retailers are under constant pressure to serve and retain customers for a long period, and we understand that it's not easy for a retailer to match up with customers' expectations.
With the intense competitive scenario, it's imperative for retailers to embrace a data-driven approach in order to understand the business trends and overcome challenges quickly. Phygital Insights offers advanced analytics services that help you uncover insights, providing an edge over your competition.
Enhance your retail experienceRetail Analytics Challenges
- Keeping up with the ever-changing expectations of customers
- Achieving customer loyalty
- Consumers choice of multi-channel buying experience
- Multiple technologies across retail divisions
Retail Analytics Data
- POS data
- Video, image data
- People count sensor data
- Weather data
- Promotional calendars
- Sensors data
- Mobile device data
- Social media data
Retail Analytics Services
We help analyze marketing plans which are roadmaps to materializing business objectives that are both short-term and long-term. Our analytics solutions can help retailers -
- To make predictive investments
- Perform comparative studies and competitor analysis
- Take timely strategic decisions to effectively engage with suppliers and key stakeholders
- Understand consumer trends and pricing fluctuations
Market Analysis
Assortment Planning Analysis
Category Planning Analytics
Vendor Analytics
Store Planning and Optimization Analytics
Promotion Effectiveness Analytics
Consumer Trends Analytics
Vendor Analytics
Benefits of Retail Analytics
Keep up with the ever-changing needs of the customers
Achieve customer loyalty
Consumers' choice of multi-channel buying experience
Multiple technologies across retail divisions
CASE STUDY
Demand forecasting solution helps retail chain improve sales
A leading retail chain faced problems with understocking and overstocking of items, impacting their operations and cost. Our data experts proposed a solution that could help predict their future demand and better manage their purchase and inventories.