CPG Analytics  Services

Looking for data insights from market trends, consumer behavior, etc. for better decision-making? CPG analytics can provide you with the most accurate inputs to improve your decision-making.

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CPG Analytics Services in a company

What is
CPG Analytics?

CPG analytics is the effective use of data analysis and insights to understand and enhance the performance of Consumer Packaged Goods (CPG) businesses.

We ensure industry-leading CPG analytics services through effective identification of trends and opportunities, forecasting sales and more.

CPG Analytics Services

We assist you optimize your business performance with the following
CPG Analytics services:

Supply Chain Management

Brand Management

Understand target customer behavior to develop products and marketing campaigns and monitor and measure brand performance by tracking sales, market share and others.

Sales and Distribution

Sales and Distribution

Collect and analyze data from sources such as point-of-sale systems, customer behavior data, etc. to identify patterns for improved sales optimization and distribution efforts.

Brand Management

Supply Chain Management

Discover key insights to enhance the efficiency of supply chain operation by analyzing data from sources such as supplier performance,  inventory and logistics and others.

Market Research

Market Research

Analyze customer behavior data to better understand their needs and preferences from loyalty programs, online purchases, and identify emerging trends and market opportunities.

Pricing and Promotions

Pricing and Promotions

Analyze pricing data to decide upon optimal prices and optimize product promotion by analyzing competition, market demand, etc.

Packaging Design and Development

Packaging Design and Development

Understand packaging needs in terms of customer preferences, behaviors and attitude towards packaging with insights from surveys, data analysis etc.



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Benefits of Data Analytics services

Business Benefits

Improved insights on customer behavior and demographics

Enhanced operational efficiency through optimized and data-driven methodologies

Improved supply chain management by analyzing supply data and trends

Improved decision-making capability with access to real-time data

Better pricing decisions and optimized pricing strategy for maximum profitability 

Enhanced customer segmentation based on buying behavior and demographics 

Enhanced sales force effectiveness with insights into sales performances

Better inventory management with data-driven insights into seasonal needs  


Clients we
Work For

Why Choose Us?

We provide CPG analytics services to the following businesses:

Improved Decision-Making

Our advanced data analytics solutions assist in making informed decisions with qualitative insights into market trends, product performance etc.

Enhanced Marketing Strategies

We offer strategic data insights into customer segments based on demographics and other characteristics to make targeted marketing campaigns more effective.

Improved Product Development

We help you leverage data analytics to gain valuable insights into product development and acquire valuable inputs to improve product quality.

Competitive Advantage

Our expert service helps you optimize the pricing strategies by analyzing data on customer behavior and competitor pricing.

Better Customer Experience

We assist you analyze data on market trends, customer feedbacks and evolving customer needs to meet customer satisfaction.

Better inventory management

Gain insights into customer behavior, product performance, historical sales data, to plan inventory level and ensure to meet customer demand.

We Serve

We have built complex data systems for organizations across industry verticals. Some of these industries include:





Banking and financial services



Engineering Services

Frequently Asked Questions

What is CPG analytics?
What are the key metrics used in CPG analytics?
What tools and technologies are used in CPG analytics?
What are the benefits of using CPG analytics?
How is CPG analytics different from other forms of analytics?
How can CPG companies ensure the accuracy of their analytics?

Hear From Our Clients

Great at Identifying Issues

Working with the Phygital data engineering team has been a game-changer for our company. They helped us identify our data ingestion problems and implemented a centralized system to tackle them. We highly recommend their services.


Technical Product Manager US-based Company

They specialize in providing end-to-end support

We needed support to help grow our retail business with data-driven recommendations. We found it in Phygital Insights’ Data Analytics Services. They studied our data, uncovered hidden patterns, and enabled us to anchor decisions on data-driven insights. Don’t look beyond Phygital for all your data needs.


Product Manager, US-based Retail Firm

Game Changing-Support

We were struggling to increase our combined yield for all processes. After several futile efforts, we turned to Phygital. Their end-to-end analysis helped us identify hidden bottlenecks in the production line. We plugged them in to cut down on wastage and improve overall efficiency. Their service was indeed a game-changer.


Senior Operations Manager, US-based Manufacturing Company



+91 80-26572306

#1321, 100 Feet Ring Rd, 2nd Phase,
J. P. Nagar, Bengaluru,
Karnataka 560078, India

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