CPG analytics is the effective use of data analysis and insights to understand and enhance the performance of Consumer Packaged Goods (CPG) businesses.
We ensure industry-leading CPG analytics services through effective identification of trends and opportunities, forecasting sales and more.
We assist you optimize your business performance with the following
CPG Analytics services:
Understand target customer behavior to develop products and marketing campaigns and monitor and measure brand performance by tracking sales, market share and others.
Collect and analyze data from sources such as point-of-sale systems, customer behavior data, etc. to identify patterns for improved sales optimization and distribution efforts.
Discover key insights to enhance the efficiency of supply chain operation by analyzing data from sources such as supplier performance, inventory and logistics and others.
Analyze customer behavior data to better understand their needs and preferences from loyalty programs, online purchases, and identify emerging trends and market opportunities.
Analyze pricing data to decide upon optimal prices and optimize product promotion by analyzing competition, market demand, etc.
Understand packaging needs in terms of customer preferences, behaviors and attitude towards packaging with insights from surveys, data analysis etc.
Improved insights on customer behavior and demographics
Enhanced operational efficiency through optimized and data-driven methodologies
Improved supply chain management by analyzing supply data and trends
Improved decision-making capability with access to real-time data
Better pricing decisions and optimized pricing strategy for maximum profitability
Enhanced customer segmentation based on buying behavior and demographics
Enhanced sales force effectiveness with insights into sales performances
Better inventory management with data-driven insights into seasonal needs
Our advanced data analytics solutions assist in making informed decisions with qualitative insights into market trends, product performance etc.
We offer strategic data insights into customer segments based on demographics and other characteristics to make targeted marketing campaigns more effective.
We help you leverage data analytics to gain valuable insights into product development and acquire valuable inputs to improve product quality.
Our expert service helps you optimize the pricing strategies by analyzing data on customer behavior and competitor pricing.
We assist you analyze data on market trends, customer feedbacks and evolving customer needs to meet customer satisfaction.
Gain insights into customer behavior, product performance, historical sales data, to plan inventory level and ensure to meet customer demand.
We have built complex data systems for organizations across industry verticals. Some of these industries include:
Banking and financial services
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Working with the Phygital data engineering team has been a game-changer for our company. They helped us identify our data ingestion problems and implemented a centralized system to tackle them. We highly recommend their services.
Technical Product Manager
We needed support to help grow our retail business with data-driven recommendations. We found it in Phygital Insights’ Data Analytics Services. They studied our data, uncovered hidden patterns, and enabled us to anchor decisions on data-driven insights. Don’t look beyond Phygital for all your data needs.
Product Manager, US-based Retail Firm
We were struggling to increase our combined yield for all processes. After several futile efforts, we turned to Phygital. Their end-to-end analysis helped us identify hidden bottlenecks in the production line. We plugged them in to cut down on wastage and improve overall efficiency. Their service was indeed a game-changer.
Senior Operations Manager, US-based Manufacturing Company