Marketing Analytics Services

Looking to gain a competitive edge in your industry with failproof marketing strategies? Build a strategy based on insights derived from marketing data analytics. Our experience and expertise in analyzing marketing data will give you the edge.

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Marketing Analytics Services in a company

What is
Marketing Analytics?

Marketing analytics measures, manages and analyzes marketing data to improve marketing effectiveness and optimize return on investment (ROI).

At Phygital insights, our marketing analytics solutions offer a diagnostic view of how your marketing campaigns and initiatives perform and what it takes to assimilate significant involvement with your customers in today’s omnichannel psychology.

Marketing Analytics Services

We assist you in optimizing your business performance with the following Marketing analytics services:

Web Analytics

Web Analytics

Analyze website traffic, user behavior, and conversion rates and gain insights into pages performing well, where traffic is coming from, and more.

Social Media Analytics

Social Media Analytics

Track and measure the impact of social media marketing efforts, including likes, shares, comments, and engagement rates.

Email Marketing Analytics

Email Marketing Analytics

Track the performance of email campaigns, measure engagement metrics such as open and click-through rates, and optimize strategies for better results.

Search Engine Optimization (SEO) Analytics

Search Engine Optimization (SEO) Analytics

Collect, analyze, and report data related to the performance of a website's search engine optimization efforts.

Content Marketing Analytics

Content Marketing Analytics

Track metrics such as website traffic, engagement, conversion rates, and more to gain insights into the effectiveness of different types of content.

Customer Analytics

Customer Analytics

Analyze various types of consumer data, including transactional data, social media activity, and other interactions, to understand them better.

Sales Analytics 

Sales Analytics 

Measure various sales-related metrics, such as revenue, conversion rates, and customer acquisition costs, to gain insights into sales activities.

Advertising analytics

Advertising analytics

Track and analyze metrics such as impressions, clicks, conversions, and more to gain insights into the effectiveness of different ads.

Our Marketing Analytics Process Flow



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Technology Stack

We use technologies for marketing analytics, such as:

Benefits of Data Analytics services

Business Benefits

Enhanced segmentation for personalized marketing campaigns

Improved customer targeting and segmentation for personalized marketing

Enhanced lead generation and conversion through data-driven insights

Optimized ad targeting for better ad spending efficiency

Improved product development through customer feedback analysis

Increased cross-selling and upselling opportunities

Improved attribution and measurement of marketing impact


Clients we
Work For

Why Choose Us?

Our Marketing analytics services come packed with the following benefits.

Expertise and Experience

Our services allow marketers to understand their target audience better and create more targeted, effective campaigns.

Customized Solutions

Our services assist you in creating personalized marketing campaigns resulting in a better customer experience, increased engagement, and conversion rates.

Latest Technologies

We deploy the latest marketing analytics technologies to provide inputs and ensure continuous optimization of your marketing initiatives.

Cost-Effective Solutions

We assist you identifying the most effective marketing channels and campaigns for your needs and ensure you execute marketing strategies at reduced costs with guaranteed returns.

Comprehensive Reporting

We generate customized reports to provide businesses with a clear understanding of their marketing performance.

Proven Methodologies

Our marketing analytics services help you to build the right marketing methodology based on insights obtained after analyzing data from past marketing campaigns.

We Serve

Our services are offered to businesses from various industry verticals. Some of the industries include:





Banking and financial services



Engineering Services

Frequently Asked Questions

What is marketing analytics?
How does marketing analytics help businesses?
What kind of data is analyzed in marketing analytics?
What tools and technologies are used for marketing analytics?
Can marketing analytics be outsourced?
How long does it take to see results from marketing analytics?
Are there any privacy concerns with marketing analytics?

Hear From Our Clients

Great at Identifying Issues

Working with the Phygital data engineering team has been a game-changer for our company. They helped us identify our data ingestion problems and implemented a centralized system to tackle them. We highly recommend their services.


Technical Product Manager

They specialize in providing end-to-end support

We needed support to help grow our retail business with data-driven recommendations. We found it in Phygital Insights’ Data Analytics Services. They studied our data, uncovered hidden patterns, and enabled us to anchor decisions on data-driven insights. Don’t look beyond Phygital for all your data needs.


Product Manager, US-based Retail Firm

Game Changing-Support

We were struggling to increase our combined yield for all processes. After several futile efforts, we turned to Phygital. Their end-to-end analysis helped us identify hidden bottlenecks in the production line. We plugged them in to cut down on wastage and improve overall efficiency. Their service was indeed a game-changer.


Senior Operations Manager, US-based Manufacturing Company


+91 80-26572306

#1321, 100 Feet Ring Rd, 2nd Phase,
J. P. Nagar, Bengaluru,
Karnataka 560078, India

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Other Related Services

Our comprehensive list of marketing analytics services will assist you in enhancing your marketing capabilities. Additionally, our other related services include:

Tech Stack
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