Marketing analytics measures, manages and analyzes marketing data to improve marketing effectiveness and optimize return on investment (ROI).
At Phygital insights, our marketing analytics solutions offer a diagnostic view of how your marketing campaigns and initiatives perform and what it takes to assimilate significant involvement with your customers in today’s omnichannel psychology.
We assist you in optimizing your business performance with the following Marketing analytics services:
Analyze website traffic, user behavior, and conversion rates and gain insights into pages performing well, where traffic is coming from, and more.
Track and measure the impact of social media marketing efforts, including likes, shares, comments, and engagement rates.
Track the performance of email campaigns, measure engagement metrics such as open and click-through rates, and optimize strategies for better results.
Collect, analyze, and report data related to the performance of a website's search engine optimization efforts.
Track metrics such as website traffic, engagement, conversion rates, and more to gain insights into the effectiveness of different types of content.
Analyze various types of consumer data, including transactional data, social media activity, and other interactions, to understand them better.
Measure various sales-related metrics, such as revenue, conversion rates, and customer acquisition costs, to gain insights into sales activities.
Track and analyze metrics such as impressions, clicks, conversions, and more to gain insights into the effectiveness of different ads.
Enhanced segmentation for personalized marketing campaigns
Improved customer targeting and segmentation for personalized marketing
Enhanced lead generation and conversion through data-driven insights
Optimized ad targeting for better ad spending efficiency
Improved product development through customer feedback analysis
Increased cross-selling and upselling opportunities
Improved attribution and measurement of marketing impact
Our services allow marketers to understand their target audience better and create more targeted, effective campaigns.
Our services assist you in creating personalized marketing campaigns resulting in a better customer experience, increased engagement, and conversion rates.
We deploy the latest marketing analytics technologies to provide inputs and ensure continuous optimization of your marketing initiatives.
We assist you identifying the most effective marketing channels and campaigns for your needs and ensure you execute marketing strategies at reduced costs with guaranteed returns.
We generate customized reports to provide businesses with a clear understanding of their marketing performance.
Our marketing analytics services help you to build the right marketing methodology based on insights obtained after analyzing data from past marketing campaigns.
Our services are offered to businesses from various industry verticals. Some of the industries include:
Banking and financial services
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Marketing analytics uses data and statistical methods to measure, manage, and improve marketing performance. It helps companies understand the effectiveness of their marketing campaigns and identify areas for improvement.
Marketing analytics helps businesses make data-driven decisions, track their marketing ROI, and optimize their marketing efforts. It provides valuable insights into customer behavior, market trends, and marketing effectiveness, which can lead to increased sales and revenue.
Marketing analytics can analyze various data types, including customer, sales, website and mobile app data, social media data, and more.
Common tools and technologies used for marketing analytics include data warehousing and management tools, data visualization tools, analytics tools, machine learning, and AI tools, web and mobile analytics tools, marketing automation tools, CRM systems, and social media analytics tools.
Yes, many businesses outsource their marketing analytics to specialized companies with the expertise, tools, and resources to provide high-quality marketing analytics services.
The timeline for seeing results from marketing analytics depends on the complexity of the analysis, the size of the data set, and the specific goals and objectives of the marketing analytics project. Completing a marketing analytics project and seeing results can take weeks to months.
Privacy concerns are associated with marketing analytics, particularly collecting and using customer data. Therefore, it is important for businesses to comply with relevant privacy laws and regulations, such as the EU's General Data Protection Regulation (GDPR), and to implement strong privacy and security measures to protect customer data.
Working with the Phygital data engineering team has been a game-changer for our company. They helped us identify our data ingestion problems and implemented a centralized system to tackle them. We highly recommend their services.
Technical Product Manager
We needed support to help grow our retail business with data-driven recommendations. We found it in Phygital Insights’ Data Analytics Services. They studied our data, uncovered hidden patterns, and enabled us to anchor decisions on data-driven insights. Don’t look beyond Phygital for all your data needs.
Product Manager, US-based Retail Firm
We were struggling to increase our combined yield for all processes. After several futile efforts, we turned to Phygital. Their end-to-end analysis helped us identify hidden bottlenecks in the production line. We plugged them in to cut down on wastage and improve overall efficiency. Their service was indeed a game-changer.
Senior Operations Manager, US-based Manufacturing Company