Beyond the apparent sales uptick and lead generation applications, marketing analytics paints uniquely of its existence through profound insights into customer inclinations, sentiments, and trends.
At Phygital insights, our marketing analytics solutions offer a diagnostic view of how your marketing campaigns and initiatives are performing and what it takes to assimilate significant involvement with your customers in today’s world of omnichannel psychology.
Phygital Insights' Marketing Data Analytics solutions help segment your prospects and customers based on their past purchase behaviors, attitudes, life stage, social group affinities and much more, so you can focus on your marketing initiatives for customers and prospects.
With our analytics solutions, you can blend all your customer data, enrich customer view with third-party consumer data, create predictive models, strategically segment, and profile customers.
- Understand the customer segments or the market
- Know the chances of a lead converting into a business
- Know if an account will generate revenue for the company
- Predict if a customer will stay or leave the business
We take multiple data sources, combine them into a common data set, and apply mathematical and statistical algorithms that can help determine your business’ onward strategy.