Measure. Analyze. Transform.
Beyond the apparent sales uptick and lead generation applications, marketing analytics paints uniquely of its existence through profound insights into customer inclinations, sentiments, and trends.
At Phygital insights, our marketing analytics solutions offer a diagnostic view of how your marketing campaigns and initiatives are performing and what it takes to assimilate significant involvement with your customers in today’s world of omnichannel psychology.
Our Analytics Solutions
Phygital Insights' Marketing Data Analytics solutions help segment your prospects and customers based on their past purchase behaviors, attitudes, life stage, social group affinities and much more, so you can focus on your marketing initiatives for customers and prospects.
With our analytics solutions, you can blend all your customer data, enrich customer view with third-party consumer data, create predictive models, strategically segment, and profile customers.
Benefits
- Understand the customer segments or the market
- Know the chances of a lead converting into a business
- Know if an account will generate revenue for the company
- Predict if a customer will stay or leave the business
We take multiple data sources, combine them into a common data set, and apply mathematical and statistical algorithms that can help determine your business’ onward strategy.
Customer Segmentation
* Helps in identifying your customers
* Carter right products to customers' needs effectively
Customer Loyalty
* Recognize customers who are most likely to leave
* Determine the right steps in reducing the customer churn
* Determine the channels to reach customers
* Determine the complete steps to customer retention
Market Basket
* Uncover association between items
Market Trends
* Analysis of past and current market behavior and dominant patterns of the market and consumers
Customer Satisfaction
* Survey analysis that measures the satisfaction of customers
Churn Analytics
* Helps identify customers who will most probably quit your service
Customer Lifetime Value
* Monetary value that represents the amount of revenue a customer will provide your business over a lifetime of the relationship
Sales Channel Analysis
* Aimed at identifying relevant players, in-depth price levels and profit opportunities in modern fast-paced, volatile markets
Competitor Analysis
* Helps in understanding the competitive scenario and increases profit margins
* Gain deeper insights into price-sensitive customers and identify specific SKUs to reach the niche target segment
* Understand consumer trends
What Our Solutions Address
1. How big is the market?
2. Who is my customer?
3. How to reach my customer?
4. What are my customer’s needs?
5. What do my customers really value?
6. Who are my most valuable customers?
7. Where and how to spend my advertising budget?
8. What channels do I run my advertisements?
9. How do I decide the price point of my product?
10. How can I repeat my customer purchases?