The eCommerce market is progressing at a rapid speed, and customers are looking for a more engaging and personalized retail experience. To attain success in a highly dynamic market, eCommerce businesses must be competent to stay ahead of their customers. Businesses must be capable of predicting their customers' needs on their eCommerce portal.
At Phygital Insights, our predictive search capabilities can be integrated into your analytics solution, which enables your eCommerce business to analyze your customers' past click-through behaviors, shopping history, and product preferences in real-time. Our predictive analytics allows a continuous analysis of customer data, while Machine Learning capabilities will deliver the most relevant outcomes and recommendations to users.Unlock your customer data
|Collection and management of eCommerce Big data|
Our cloud-based optimal solution model can help with the collection and management of eCommerce data. We help in the transition of the existing on-premises network of servers to the cloud in order to use application services, store and process data, and execute analytics.
|Failure to transform data into actions|
With data-driven references sent straight to a customized dashboard, you can analyze your data in real-time to identify your next marketing initiative.
|Failing to gain more significant market share|
Analytics helps you understand your competitors’ strengths and weaknesses. You can recognize new marketing opportunities, remove potential threats, and capture a significant percentage of your market.
Optimizing and managing marketing spend for a leading eCommerce company
The client faced difficulty in handling their marketing budget. The Market Mix modeling approach which uses the principle of multi-linear regression helped them to overcome the challenge.